{"product_id":"2940169559552","title":"Demand: Creating What People Love Before They Know They Want It","description":"In \u003ci\u003eDemand\u003c\/i\u003e, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications¿not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why ¿very good¿ does not equal ¿magnetic¿; how what you don¿t see can make or break a product; the art of transforming fence sitters into customers; why there¿s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47098013876464,"sku":"2940169559552","price":24.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169559552_p0.jpg?v=1763686624","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169559552","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}