{"product_id":"2940169578386","title":"A Branded World: Adventures in Public Relations and the Creation of Superbrands","description":"\u003cp\u003eBranding is ultimately a way of differentiating your product from the competition. Whether you¿re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.\u003c\/p\u003e \u003cp\u003eBut there¿s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it¿s an effective way to communicate the story of your brand through media outlets that the public trusts.\u003c\/p\u003e \u003cp\u003eFilled with engaging stories and nuts-and-bolts tips, \u003cem\u003eA Branded World\u003c\/em\u003e shows marketers and brand managers how to tap into the power of PR to build stronger brands.\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47098033111280,"sku":"2940169578386","price":20.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169578386_p0.jpg?v=1769896686","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169578386","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}