{"product_id":"2940169601961","title":"Mastering the New Media Landscape: Embrace the Micromedia Mindset","description":"\u003cspan style=\"font-weight: bold;\"\u003eThe New Way to Get Noticed \u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"\"\u003e\u003cbr\u003e\u003cbr\u003eThe giant brands that once dominated the media landscape¿Oprah, the \u003c\/span\u003e\u003cspan style=\"font-style:italic;\"\u003eNew York Times\u003c\/span\u003e\u003cspan style=\"\"\u003e, NPR, CNN¿have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media¿earned, owned, and rented¿and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e","brand":"Berrett-Koehler Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47116749242608,"sku":"2940169601961","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169601961_p0.jpg?v=1763688559","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169601961","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}