{"product_id":"2940169608359","title":"The Ice Bucket Challenge: Pete Frates and the Fight against ALS","description":"\u003cp\u003eWhile everyone knows of the Ice Bucket Challenge, the viral craze that swept the nation in summer 2014, too few know the truly inspirational story behind it.\u003c\/p\u003e\u003cp\u003ePete Frates was a man at war with his own body, a man whose love for others was unshakable. He was a man who refused to fight alone and, in so doing, mobilized a global army to combat one of the most devastating diseases on earth: ALS, or Lou Gehrig¿s disease. When disease crippled Frates, the former Boston College baseball star turned tragedy into inspiration.\u003c\/p\u003e\u003cp\u003ePete's story is a testament to the power of love, the steadfastness of family, the generosity of strangers, and the compassion of crowds.\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47098012795120,"sku":"2940169608359","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169608359_p0.jpg?v=1769897278","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169608359","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}