{"product_id":"2940169614053","title":"Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers","description":"\u003cp\u003eHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. Itamp;#8217;s essential reading for anyone with a stake in the worldamp;#8217;s most exciting marketplace.\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47162222051568,"sku":"2940169614053","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169614053_p0.jpg?v=1763688976","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169614053","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}