{"product_id":"2940169629415","title":"The Critical Few: Energize Your Company's Culture by Choosing What Really Matters","description":"\u003cp\u003eIn a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why?\u003c\/p\u003e\u003cp\u003eThe fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational amp;mdash; that¿s what makes it so hard to work with, but that¿s also what makes it so powerful.\u003c\/p\u003e\u003cp\u003eFor the first time, this audiobook lays out the Katzenbach Center¿s proven methodology for identifying your culture¿s three most critical elements: traits, characteristics that are at the heart of people¿s emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; and authentic informal leaders, people who have a high degree of ¿emotional intuition¿ or social connectedness.\u003c\/p\u003e\u003cp\u003eBy leveraging these critical few elements, you can tap in to a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.\u003c\/p\u003e","brand":"Berrett-Koehler Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47098080559344,"sku":"2940169629415","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169629415_p0.jpg?v=1763689413","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169629415","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}