{"product_id":"2940169664102","title":"Guerrilla Marketing for the Home-Based Business","description":"\u003cdiv\u003e \u003cp\u003eAmerican business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed¿often to the former employees themselves. \u003c\/p\u003e\n\u003cp\u003eDisillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century.\u003c\/p\u003e\n\u003cp\u003eThese forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail¿not because of their product but because of ineffective promotion. \u003c\/p\u003e\n\u003cp\u003eThis book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs¿whose proven techniques can unlock the potential of small businesses¿and show you how to quit wasting time and money on strategies that will not and cannot work.\u003c\/p\u003e \u003c\/div\u003e\u003cp\u003eA Blackstone Audio production.\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47150371471600,"sku":"2940169664102","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169664102_p0.jpg?v=1769898349","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169664102","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}