{"product_id":"2940169670165","title":"The Commitment Engine: Making Work Worth It","description":"\u003cdiv\u003eWhy are some companies able to continuously create committed fans and customers-\u003ci\u003ethe kind who are more than willing to pay a premium to be part of the brand\u003c\/i\u003e-while others struggle to create a presence in the market?\u003cbr\u003e\u003cbr\u003eWhy do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest?\u003cbr\u003e\u003cbr\u003eHow is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates?\u003cbr\u003e\u003cbr\u003eBy studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself.\u003cbr\u003e\u003cbr\u003eJantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers.\u003cbr\u003e\u003cbr\u003eAs a follow-up to \u003ci\u003eThe Referral Engine\u003c\/i\u003e, this is about more than just establishing leads-it's about keeping them for life.\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47114605297904,"sku":"2940169670165","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169670165_p0.jpg?v=1763690241","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169670165","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}