{"product_id":"2940169747188","title":"Super Mario: How Nintendo Conquered America","description":"\u003cp\u003eThe story of Nintendo¿s rise and the beloved icon who made it possible\u003c\/p\u003e \u003cp\u003eNintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.\u003c\/p\u003e \u003cp\u003eThe saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about\u003c\/p\u003e \u003cp\u003e¿Mario¿s eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable;\u003c\/p\u003e \u003cp\u003e¿Minoru Arakawa, the son-in-law of Nintendo¿s imperious president, who bumbled his way to success; and\u003c\/p\u003e \u003cp\u003e¿The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.\u003c\/p\u003e \u003cp\u003eEven those who can¿t tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47099724071152,"sku":"2940169747188","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169747188_p0.jpg?v=1769899092","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169747188","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}