{"product_id":"2940169750294","title":"Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business","description":"\u003cp\u003eWhen \u003cem\u003eGuerrilla Marketing\u003c\/em\u003e was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. \u003c\/p\u003e\u003cp\u003eFilled with hundreds of solid ideas that really work, Levinson¿s philosophy has given birth to a whole new way of thinking about marketing. But times have changed. \u003c\/p\u003e\u003cp\u003eThis completely revised and expanded edition details Levinson¿s wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eGuerrilla Marketing\u003c\/em\u003e is the entrepreneur¿s marketing bible¿and the book every small-business owner should have.\u003c\/p\u003e \u003cp\u003eA Blackstone Audio production.\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47104648577264,"sku":"2940169750294","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169750294_p0.jpg?v=1769899616","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169750294","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}