{"product_id":"2940169781229","title":"Why Women Buy: How to Sell to the World's Largest Market","description":"\u003cp\u003eWomen drive 80 percent of consumer spending. The most powerful determining factor of how we see the world is gender. This segment of the population holds a buying power of more than $4.4 trillion dollars, in the US alone!\u003c\/p\u003e\u003cp\u003eMastering the skill to tap into the world¿s largest buying segment will give you the competitive advantage you need. Dawn Jones shares seven techniques for bridging the gap and capturing more business.\u003c\/p\u003e\u003col\u003e \u003cli\u003eRecognize powerful, yet subtle differences selling to women vs. men.\u003c\/li\u003e\n\u003cli\u003eLearn how to keep your intention genuine.\u003c\/li\u003e\n\u003cli\u003eMaster the sales questions that motivate even challenging buyers.\u003c\/li\u003e\n\u003cli\u003eDetermine if your style is helping this decision maker say ¿Yes¿ or ¿No.¿\u003c\/li\u003e\n\u003cli\u003eRecognize your own blind spots.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003ci\u003eWhy Women Buy\u003c\/i\u003e will equip you to be light years ahead of your competition at mastering the art of selling to half the planet!\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47102088118512,"sku":"2940169781229","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169781229_p0.jpg?v=1769899917","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169781229","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}