{"product_id":"2940169800715","title":"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn","description":"\u003cp\u003eSubscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.\u003c\/p\u003e\u003cp\u003eHave you changed your marketing practices to thrive in this new reality?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSubscription Marketing\u003c\/i\u003e offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.\u003c\/p\u003e\u003cp\u003eCompletely revised and expanded to reflect the growing Subscription Economy\u003c\/p\u003e\u003cp\u003eThis completely revised, expanded second edition includes:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUpdated research and case studies reflecting the rapid growth of subscription-based businesses\u003c\/li\u003e  \u003cli\u003eReal-world examples of effective value nurturing strategies  \u003c\/li\u003e\n\u003cli\u003eThe risks and challenges of subscription marketing\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eIf your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.  \u003c\/p\u003e\u003cp\u003eAn Author's Republic audio production.\u003c\/p\u003e","brand":"Harlequin Love Inspired","offers":[{"title":"Default Title","offer_id":47104697303280,"sku":"2940169800715","price":15.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169800715_p0.jpg?v=1763784388","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169800715","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}