{"product_id":"2940169814392","title":"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)","description":"To market your business, reach new  customers, and create long-lasting loyalty, you need one indispensable  element: CONTENT.\u003cbr\u003e  \u003cbr\u003e  Whether it's bite-sized tweets that allow you to forge relationships on  Twitter, blog posts that give your readers must-have advice, ebooks or white  papers that engage (and don't bore), videos that share the human side of your  company, interactive webinars that deliver a valuable learning experience, or  podcasts that can be downloaded and listened to on the fly (and more!) . . .  now more than ever, content rules!\u003cbr\u003e  \u003cbr\u003e  Today, you have an unprecedented opportunity to create a treasury of free,  easy-to-use, almost infinitely customizable content that tells the story of  your product and your business, and positions you as an expert people will  want to do business with.\u003cbr\u003e  \u003cbr\u003e  Ann Handley and C.C. Chapman, business writers, speakers, and marketing  thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon  FiOS, show you how to leverage all of today's tools to create content that  truly speaks to your audience. They'll show you how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUnderstand why you are generating content-getting to the meat of your  message in practical, commonsense language, and defining the goals of your content  strategy\u003c\/li\u003e\n\u003cli\u003eExplore ways to integrate searchable words into your content without  sounding forced (or sounding like \"Frankenspeak\")\u003c\/li\u003e\n\u003cli\u003eWrite in a way that powerfully communicates your service, product, or  message across various Web mediums\u003c\/li\u003e\n\u003cli\u003eCreate a publishing schedule  that allows you to create different kinds and types of content at once\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cbr\u003e  Offering examples of businesses using content effectively across a wide  range of industries and fascinating explanations of how you might approach  your own content strategy, Content Rules is the essential field guide to  creating your story, finding the right balance of humor and humanity in your  content, and building a portfolio of value that will keep delivering for the  long haul.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47102092935408,"sku":"2940169814392","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169814392_p0.jpg?v=1763695047","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169814392","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}