{"product_id":"2940169815191","title":"The Contrarian Salesperson: A Parable for Non-Traditional Selling","description":"\u003cp\u003e800 CEO Read's Business Book Best Seller\u003c\/p\u003e\u003cp\u003eTo keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson - the essential elements of non-traditional selling.\u003c\/p\u003e\u003cp\u003eIn this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job by learning, and living, the Eight Rules of the Contrarian Salesperson:\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eZig When Others Zag\u003c\/li\u003e\n\u003cli\u003eSell Adult To Adult\u003c\/li\u003e\n\u003cli\u003eEverything Is An Iceberg\u003c\/li\u003e\n\u003cli\u003eNo Coasting\u003c\/li\u003e\n\u003cli\u003eManage Behavior, Not Results\u003c\/li\u003e\n\u003cli\u003eUse A Sales Process\u003c\/li\u003e\n\u003cli\u003eEmbrace Deliberate Practice\u003c\/li\u003e\n\u003cli\u003eIf You Feel It, Say it\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eBased on the field-tested principles of the Sandler Selling System, \u003ci\u003eThe Contrarian Salesperson\u003c\/i\u003e gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: \"Contrarian Salespeople are all about doing the opposite of what other salespeople do, because if you act like every other salesperson, you're going to be treated like every other salesperson!\"\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47102090412272,"sku":"2940169815191","price":17.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169815191_p0.jpg?v=1763695002","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169815191","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}