{"product_id":"2940169843286","title":"Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count","description":"Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eConversations That Sell \u003c\/i\u003eintroduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. Based on the author's five-step sales system, What's in It for Them (WIIFT)-Wait, Initiate, Investigate, Facilitate, Then Consolidate-the audiobook shows listeners how to:\u003cbr\u003e \u003cul\u003e\n\u003cli\u003ePrepare for an effective sales call\u003c\/li\u003e\n\u003cli\u003eIdentify sales opportunities and the factors that drive buyers to act\u003c\/li\u003e\n\u003cli\u003eAdjust their approach to the type of buyer-Achievers, Commanders, Reflectors, and Expressers\u003c\/li\u003e\n\u003cli\u003eMake conversations flow easily\u003c\/li\u003e\n\u003cli\u003eAddress problems, opportunities, wants, and needs\u003c\/li\u003e\n\u003cli\u003eWork through objections\u003c\/li\u003e\n\u003cli\u003eAdvance and close sales\u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs-on the buyer.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47114852204784,"sku":"2940169843286","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169843286_p0.jpg?v=1763695800","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169843286","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}