{"product_id":"2940169844122","title":"The Cool Impossible: The Coach from \"Born to Run\" Shows How to Get the Most from Your Miles-and from Yourself","description":"Featured in the bestselling book  Born to Run , coach and performance guru Eric Orton has spent a lifetime learning and thinking about running and about the limitless possibilities of the human body and mind. In  The Cool Impossible , Orton shares his wealth of knowledge in an inspiring step-by-step guide that will open up a new world of achievement for runners of all levels of ability and experience. \u003cbr\u003eThe truth is: Athleticism is awareness. That simple phrase is at the core of  The Cool Impossible . Athleticism requires awareness of form and technique, awareness of our effort level, and, most important, awareness of what we think (and don' t think). And with that awareness comes the possibility of endless potential and improvement, progress and mastery-- and, ultimately, achievement that you never before would have thought possible. \u003cbr\u003eWith a program focused on proper running form, strength development, and cardiovascular training, Orton will help first-step beginners, prime-time competitors, and enduring veterans reach \" the cool impossible\"-- the belief that any achievement, athletic or otherwise, is within our reach.","brand":"Recorded Books, LLC","offers":[{"title":"Default Title","offer_id":47114853089520,"sku":"2940169844122","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169844122_p0.jpg?v=1763695610","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169844122","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}