{"product_id":"2940169844733","title":"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint","description":"\u003cp\u003eThe best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat Customers Crave\u003c\/i\u003e examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJam-packed with tools and examples, \u003ci\u003eWhat Customers Crave\u003c\/i\u003e helps you reinvent how you engage with customers (both digitally and non-digitally) and:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGain invaluable insights into who they are and what they care about ¿ Use listening posts and Contact Point Innovation to refine customer types ¿ Engineer experiences for each micromarket that are not only exceptional, but insanely relevant ¿ Connect across the five most important touchpoints ¿ Co-create with your customers ¿ And much more\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen you learn to provide your customers with exactly what they want, they not only buy-they come back again and again¿and bring their friends.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47114811736304,"sku":"2940169844733","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169844733_p0.jpg?v=1763695656","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169844733","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}