{"product_id":"2940169846324","title":"Secret Sauce: How to Pack Your Messages with Persuasive Punch","description":"\u003cp\u003eWhen it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. \u003ci\u003eSecret Sauce\u003c\/i\u003e shows you how to transform unconvincing messages into compelling copy.\u003c\/p\u003e\u003cp\u003eIt comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, \"Secret Sauce\" provides:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear examples of what works and what doesn't\u003c\/li\u003e\n\u003cli\u003eFascinating insights from behavioral and neurological research\u003c\/li\u003e\n\u003cli\u003ePowerful lessons from successful and failed campaigns\u003c\/li\u003e\n\u003c\/ul\u003eLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. \u003ci\u003eSecret Sauce\u003c\/i\u003e helps you weed out the clutter.","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47100551430384,"sku":"2940169846324","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169846324_p0.jpg?v=1763695764","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169846324","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}