{"product_id":"2940169858204","title":"Scientific Advertising: \"Master of Effective Advertising\"","description":"\u003cp\u003eThis is the complete and unabridged audio-book \u003ci\u003eScientific Advertising\u003c\/i\u003e, read from the original book by Claude C. Hopkins. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eScientific Advertising\u003c\/i\u003e was written by the advertising genius in 1923 and is cited by many Advertising and Internet Marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a \"must-read\" book. \u003c\/p\u003e\u003cp\u003eHopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audio-book you'll never waste money on ineffective advertising again.\u003c\/p\u003e\u003cp\u003eAn Author's Republic audio production.\u003c\/p\u003e","brand":"Harlequin Love Inspired","offers":[{"title":"Default Title","offer_id":47179255152880,"sku":"2940169858204","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169858204_p0.jpg?v=1763786154","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169858204","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}