{"product_id":"2940169865295","title":"Radio Pro: The Making of an On-Air Personality and What It Takes","description":"\u003cp\u003e\u003ci\u003eRadio Pro\u003c\/i\u003e is several books in one, covering every aspect of personality radio¿from the history of pioneer broadcasters to how to become a successful personality. Forty-one-year radio pro Joe Martelle also brings together a richly varied selection of candid comments on the subject from over 150 of America¿s best broadcasters¿seasoned pros who tell it like it is and what it takes to be a successful air and online personality.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRadio Pro\u003c\/i\u003e is enlightening, informative, and thought provoking for both the radio student and those interested in personality radio.\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47104672432368,"sku":"2940169865295","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169865295_p0.jpg?v=1769901801","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169865295","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}