{"product_id":"2940169902518","title":"The Experience Economy, Updated Edition","description":"\u003cp\u003eIn 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book \u003ci\u003eThe Experience Economy\u003c\/i\u003e is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.\u003c\/p\u003e \u003cp\u003eThough the world has changed in many ways since then, the way to a customer¿s heart has not. In fact, the idea of staging experiences to leave a memorable¿and thus a lucrative¿impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?\u003c\/p\u003e \u003cp\u003eWelcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples¿including the US Army, Heineken Experience, Autostadt, American Girl Place, and others¿to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.\u003cspan rel=\"pastemarkerend\" id=\"pastemarkerend62012\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eIncludes a bonus disc with graphics\u003c\/p\u003e","brand":"Blackstone Audio, Inc.","offers":[{"title":"Default Title","offer_id":47099821719792,"sku":"2940169902518","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169902518_p0.jpg?v=1769902115","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169902518","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}