{"product_id":"2940169926606","title":"Costovation: Innovation That Gives Your Customers Exactly What They Want-And Nothing More","description":"\u003cp\u003eWow your customers...with \"less\".Cut costsamp;mdash;it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? \u003ci\u003eCostovation\u003c\/i\u003e solves the dilemma of how to spend less and innovate more.\u003c\/p\u003e\u003cp\u003eThe audiobook's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitnessamp;mdash;it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele.\u003c\/p\u003e\u003cp\u003ePacked with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offeringsamp;mdash;listeners learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47104721813744,"sku":"2940169926606","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169926606_p0.jpg?v=1763697538","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169926606","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}