{"product_id":"2940169932843","title":"Zone to Win: Organizing to Compete in an Age of Disruption","description":"\u003cp\u003eOver the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the worldamp;mdash;once prompting Conan O'Brien to ask \"Who is Geoffrey Moore and why is he more famous than me?\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFollowing up on the ferociously innovative \u003ci\u003eEscape Velocity\u003c\/i\u003e, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, \u003ci\u003eZone to Win\u003c\/i\u003e serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, \u003ci\u003eZone to Win\u003c\/i\u003e is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMoore's classic bestseller, \u003ci\u003eCrossing the Chasm\u003c\/i\u003e, has sold more than one million copies by addressing the challenges faced by start-up companies. Now \u003ci\u003eZone to Win\u003c\/i\u003e is set to guide established enterprises through the same journey.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47104720437488,"sku":"2940169932843","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169932843_p0.jpg?v=1763697392","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169932843","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}