{"product_id":"2940169970203","title":"Persuasion Equation: The Subtle Science of Getting Your Way","description":"How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eMerging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons why people say \"yes\" and learn how to:\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRadiate an aura of expertise\u003c\/li\u003e\n\u003cli\u003eWin trust and leverage credibility\u003c\/li\u003e\n\u003cli\u003eBuild a business case that appeals to both heart and mind\u003c\/li\u003e\n\u003cli\u003eAdapt for personality, gender, and generational differences\u003c\/li\u003e\n\u003cli\u003eUse language strategically\u003c\/li\u003e\n\u003cli\u003ePerfect the five-step persuasion process\u003c\/li\u003e\n\u003cli\u003eGenerate group buy-in\u003c\/li\u003e\n\u003cli\u003eMaster organizational politics\u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eFrom crafting compelling emails to convincing a colleague to nailing the big presentation, \u003ci\u003ePersuasion Equation\u003c\/i\u003e is your personal recipe for success.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117111558384,"sku":"2940169970203","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169970203_p0.jpg?v=1763698244","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169970203","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}