{"product_id":"2940169970302","title":"Driven by Difference: How Great Companies Fuel Innovation Through Diversity","description":"Today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones - but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, \"Driven by Difference\" identifies the management practices necessary to guide multicultural teams to innovation, including how to:\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCreate an optimal environment\u003c\/li\u003e\n\u003cli\u003eBuild trust\u003c\/li\u003e\n\u003cli\u003eFuse differing perpectives\u003c\/li\u003e\n\u003cli\u003eAlign goals and expectations\u003c\/li\u003e\n\u003cli\u003eGenerate fresh ideas\u003c\/li\u003e\n\u003cli\u003eConsider the various audiences when selecting and selling an idea\u003c\/li\u003e\n\u003cli\u003eDesign and test for different users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eCultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity's potential into economic reality.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117061062896,"sku":"2940169970302","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169970302_p0.jpg?v=1763698253","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169970302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}