{"product_id":"2940170001545","title":"Prospecting Success!: For the Security Industry","description":"\u003cp\u003eThis all-inclusive sales series is designed for security industry professionals, yet offers proactive prospecting tools applicable in \u003ci\u003eany\u003c\/i\u003e industry. Guaranteed to increase revenues for your business immediately, Gail Kasper brings her most powerful sales techniques that have been proven in leading organizations across the country.\u003c\/p\u003e\u003cp\u003e This is \"prospecting in a box,\" everything you'll need to know to generate and diversify your lead generation approach: vertical market development; up-selling existing customers; trade show lead generation; referral maximization; cold calling by telephone and in person; alliance developing and management; effective networking techniques, including Gail's proprietary networking system amp;ndash; the newspaper technique; and guest speaking in the industry, where Gail provides speech examples that will both educate and inform an audience, encouraging more sales.\u003c\/p\u003e\u003cp\u003eA Hachette Audio production.\u003c\/p\u003e","brand":"Hachette Audio","offers":[{"title":"Default Title","offer_id":47162600292592,"sku":"2940170001545","price":22.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170001545_p0.jpg?v=1763698867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170001545","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}