{"product_id":"2940170033942","title":"Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth","description":"\u003cb\u003e\u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is the essential follow up to \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. \u003c\/b\u003eDrawing  on more than a decade of new work, Kim and Mauborgne show you how to  move beyond competing, inspire your people's confidence, and seize new  growth, guiding you step-by-step through how to take your organization  from a red ocean crowded with competition to a blue ocean of uncontested  market space. By combining the insights of human psychology with  practical market-creating tools and real-world guidance, Kim and  Mauborgne deliver the definitive guide to shift yourself, your team, or  your organization to new heights of confidence, market creation, and  growth. They show why \u003ci\u003enon\u003c\/i\u003edisruptive creation is as important as disruption in seizing new growth.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e\u003c\/b\u003e  is packed with all-new research and examples of how leaders in diverse  industries and organizations made the shift and created new markets by  applying the process and tools outlined in the book. Whether you are a  cash-strapped startup or a large, established company, nonprofit or  national government, you will learn how to move from red to blue oceans  in a way that builds your people's confidence so that they own and drive  the process.\u003cbr\u003e\u003cbr\u003eWith battle-tested lessons learned from successes and failures in the field, \u003cb\u003e\u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e\u003c\/b\u003e  is critical reading for leaders, managers, and entrepreneurs alike.  You'll learn what works, what doesn't, and how to avoid the pitfalls  along the way. This book will empower you to succeed as you embark on \u003ci\u003eyour own\u003c\/i\u003e blue ocean journey. \u003cb\u003e\u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e\u003c\/b\u003e is indispensable for anyone committed to building a compelling future.","brand":"Hachette Audio","offers":[{"title":"Default Title","offer_id":47114933469424,"sku":"2940170033942","price":25.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170033942_p0.jpg?v=1763791728","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170033942","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}