{"product_id":"2940170066032","title":"Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All","description":"\u003cp\u003eThe new question: Ten years after the worldwide bestseller \u003cem\u003eGood to Great\u003c\/em\u003e, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In \u003cem\u003eGreat by Choice\u003c\/em\u003e, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.\u003c\/p\u003e\u003cp\u003eThe new study: \u003cem\u003eGreat by Choice\u003c\/em\u003e distinguishes itself from Collins's prior work by its focus on the type of unstable environments faced by leaders today.\u003c\/p\u003e\u003cp\u003eThe new findings:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe best leaders were more disciplined, more empirical, and more paranoid.\u003c\/li\u003e \u003cli\u003eFollowing the belief that leading in a \"fast world\" always requires \"fast decisions\" and \"fast action\" is a good way to get killed.\u003c\/li\u003e \u003cli\u003eThe great companies changed less in reaction to a radically changing world than the comparison companies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance. \u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47150456832240,"sku":"2940170066032","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170066032_p0.jpg?v=1763700974","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170066032","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}