{"product_id":"2940170092185","title":"3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise","description":"\u003cp\u003e\u003cb\u003eTracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBeing successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.\u003c\/p\u003e\u003cp\u003eHip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and moreamp;mdash;one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kingsamp;mdash;who all started their own record labels and released classic albums before moving on to become multifaceted businessmenamp;mdash;hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.\u003c\/p\u003e\u003cp\u003eThese men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, \u003cem\u003e3 Kings\u003c\/em\u003e tells the fascinating story of the rise and rise of the three most influential musicians in America.\u003c\/p\u003e","brand":"Hachette Audio","offers":[{"title":"Default Title","offer_id":47150436712688,"sku":"2940170092185","price":25.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170092185_p0.jpg?v=1763701581","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170092185","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}