{"product_id":"2940170093298","title":"Business Plans for Dummies 2nd Ed. (Abridged)","description":"\u003cp\u003eCreating a great business plan is the first and most vital step to business success. \u003cem\u003eBusiness Plans For Dummies\u003c\/em\u003e, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.\u003c\/p\u003e\u003cp\u003eDiscover how to:\u003c\/p\u003e\u003cp\u003eAssess your company's goals and objectives\u003c\/p\u003e\u003cp\u003eCreate a clear, precise mission statement\u003c\/p\u003e\u003cp\u003eIdentify customers and understand their needs\u003c\/p\u003e\u003cp\u003eDifferentiate your business from the competition\u003c\/p\u003e\u003cp\u003eUnderstand budgeting and finances\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47098236764400,"sku":"2940170093298","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170093298_p0.jpg?v=1763701689","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170093298","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}