{"product_id":"2940170093854","title":"Marketing for Dummies 2nd Ed. (Abridged)","description":"\u003cp\u003eWhether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of \u003cem\u003eMarketing For Dummies\u003c\/em\u003e leads you step by step through the four P's of marketing-product, pricing, positioning, and placement.\u003c\/p\u003e\u003cp\u003eDiscover how to:\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003ePrepare hard-hitting campaigns\u003c\/p\u003e\n\u003cp\u003ePlan and stick to your budget\u003c\/p\u003e\n\u003cp\u003eUse research effectively\u003c\/p\u003e\n\u003cp\u003eIncrease consumer awareness\u003c\/p\u003e\n\u003cp\u003eSatisfy your clients' needs\u003c\/p\u003e\n\u003cp\u003eBoost your sales\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47115033116912,"sku":"2940170093854","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170093854_p0.jpg?v=1763701807","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170093854","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}