{"product_id":"2940170098200","title":"Inside the Box: A Proven System of Creativity for Breakthrough Results","description":"\u003cp\u003eThe traditional attitude toward creativity in the American business world is to ¿think outside the box ¿: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it¿s a problem-specific solution that does nothing to engender creative thinking more generally.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eInside the Box\u003c\/i\u003e demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking ¿inside the box,¿ working in one¿s familiar world to create new ideas independent of specific problems. \u003cbr\u003e\u003cbr\u003eDozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of \u003ci\u003eInside the Box\u003c\/i\u003e. SIT¿s techniques and principles have instilled creative thinking into such companies as Procter amp; Gamble, Johnson amp; Johnson, and other industry leaders. \u003ci\u003eInside the Box\u003c\/i\u003e shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With ¿inside the box ¿ thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.\u003c\/p\u003e","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47102309957872,"sku":"2940170098200","price":24.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170098200_p0.jpg?v=1763701964","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170098200","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}