{"product_id":"2940170132737","title":"The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World","description":"\u003cp\u003eBrands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favor of one that is.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Post-Truth Business\u003c\/i\u003e provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe impact of fake news, disinformation and the weaponizing of lies\u003c\/li\u003e\n\u003cli\u003eThe safeguarding of privacy, alongside privacy as a tradable asset\u003c\/li\u003e\n\u003cli\u003eWhy and how brands must create communication with meaning\u003c\/li\u003e\n\u003cli\u003eThe dangers of inauthentic cultural marketing activities\u003c\/li\u003e\n\u003cli\u003eExamples of conscious capitalism and brand activism\u003c\/li\u003e\n\u003cli\u003eLessons in authenticity from artisans and innovators\u003c\/li\u003e\n\u003cli\u003eNational branding and reputation capital\u003c\/li\u003e\n\u003cli\u003eLeveraging the power of \"brand trust\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Post-Truth Business\u003c\/i\u003e shows how to strengthen consumer engagement by closing the \"brand credibility gap\". It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47104831619312,"sku":"2940170132737","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170132737_p0.jpg?v=1763703043","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170132737","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}