{"product_id":"2940170132959","title":"Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business","description":"\u003cp\u003eWho is McLaren's greatest nemesis?\u003c\/p\u003e\u003cp\u003eWhat disappoints Ocado about their competitors?\u003c\/p\u003e\u003cp\u003eWhat wakes Google up at 4am?\u003c\/p\u003e\u003cp\u003eWhy does Wimbledon sweat the small stuff?\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eWild Thinking\u003c\/b\u003e\u003c\/i\u003e will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.\u003c\/p\u003e\u003cp\u003eThe most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.\u003c\/p\u003e\u003cp\u003eIncluding interviews with Google, Ocado, McLaren, Comic Relief, Vamp;A, National Trust, Dropbox and more, each chapter of\u003cb\u003e\u003ci\u003e Wild Thinking \u003c\/i\u003e\u003c\/b\u003eexplores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.\u003c\/p\u003e\u003cp\u003eIt's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47115062116592,"sku":"2940170132959","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170132959_p0.jpg?v=1763702853","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170132959","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}