{"product_id":"2940170156252","title":"The Innovation Blind Spot: Why We Back the Wrong Ideas--and What to Do About It","description":"The world's innovation economy is broken. If you have an idea, depending on who you are or where you live, you might never get a shot. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. The determining factor? Potential profit. We're living in a world where we are struggling to feed, provide energy, and provide quality jobs for a growing population, yet the innovation economy continues to prioritize investing billions in photo-sharing apps and on-demand food delivery services.\u003cbr\u003e\u003cbr\u003eThe result is a system that doesn't support most entrepreneurs¿entrepreneurial activity is at a 30-year low¿and a system that doesn't work for investors.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Innovation Blind Spot\u003c\/i\u003e, venture capitalist Ross Baird demonstrates how to fix the problem by helping us find better ideas, looking at people, places, and industries often overlooked. Baird also explores \"one-pocket thinking,\" which ensures ideas are not just benefiting a few people from the top down, but broadly benefiting entrepreneurs, business, and society from the bottom up. Ross's firm, Village Capital, is at the vanguard of a new way to finding ideas that is much more democratic and inclusive, and his method promises to dramatically increase success for everyone involved.","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47150467088624,"sku":"2940170156252","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170156252_p0.jpg?v=1763703400","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170156252","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}