{"product_id":"2940170166961","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup","description":"24 Steps to Success! \u003cbr\u003e  \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This audiobook will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.  \u003cbr\u003e  You will learn:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy the \"F\" word - focus - is crucial to a startup's success\u003c\/li\u003e\n\u003cli\u003eCommon obstacles that entrepreneurs face - and how to overcome them\u003c\/li\u003e\n\u003cli\u003eHow to use innovation to stand out in the crowd - it's not just about technology\u003c\/li\u003e\n\u003c\/ul\u003e Whether you're a first-time or repeat entrepreneur, \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e gives you the tools you need to improve your odds of making a product people want. \u003cbr\u003e  Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117128270064,"sku":"2940170166961","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170166961_p0.jpg?v=1763703671","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170166961","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}