{"product_id":"2940170168576","title":"Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal","description":"Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.\u003cbr\u003e\u003cbr\u003e But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the \"like\" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.\u003cbr\u003e\u003cbr\u003e First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join \u003ci\u003eDisruptive Marketing\u003c\/i\u003e on a provocative, fast-paced tour of our changing world....\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhere selling is dead, but ongoing conversation thrives\u003c\/li\u003e\n\u003cli\u003eWhere consumers generate the best content about brands\u003c\/li\u003e\n\u003cli\u003eWhere people tune out noise and listen to feelings\u003c\/li\u003e\n\u003cli\u003eWhere curiosity leads the marketing team\u003c\/li\u003e\n\u003cli\u003eWhere growth depends on merging analytics with boundless creativity \u003c\/li\u003e\n\u003c\/ul\u003ePacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098303578352,"sku":"2940170168576","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170168576_p0.jpg?v=1763703913","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170168576","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}