{"product_id":"2940170181711","title":"Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success","description":"\u003cp\u003eA professional magician and illusionist-the head magic consultant for the hit film \u003cem\u003eNow You See Me\u003c\/em\u003e-reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.\u003c\/p\u003e\u003cp\u003eDavid Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders-like Steve Jobs, Warren Buffett, and Ted Turner-are masters of control and command who understand how to sway opinions and achieve goals.\u003c\/p\u003e\u003cp\u003eIn his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMind the Gap-recognize and employ the perceptual space between your audience's ability to see and their impulse to believe.\u003c\/li\u003e\n\u003cli\u003eLoad Up-prepare to amaze your audience.\u003c\/li\u003e\n\u003cli\u003eWrite the Script-discover the importance of shaping the narrative that surrounds your illusion.\u003c\/li\u003e\n\u003cli\u003eControl the Frame-explore the real life value of a magician's best friend: misdirection.\u003c\/li\u003e\n\u003cli\u003eDesign Free Choice-command your audience by giving them agency.\u003c\/li\u003e\n\u003cli\u003eEmploy the Familiar-take secret advantage of habits, patterns, and audience expectations.\u003c\/li\u003e\n\u003cli\u003eConjure an Out-develop backup plans that will keep you one, two, three, or more steps ahead of the competition.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWith \u003cem\u003eSpellbound\u003c\/em\u003e you'll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else's.\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47099890565360,"sku":"2940170181711","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170181711_p0.jpg?v=1769904133","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170181711","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}