{"product_id":"2940170185153","title":"Rise of the Machines: A Cybernetic History","description":"\u003cp\u003eAs lives offline and online merge, it's easy to forget how we got here. \u003ci\u003eRise of the Machines \u003c\/i\u003ereclaims the story of cybernetics, a control theory of man and machine. Thomas Rid delivers a portrait of our technology enraptured era.\u003cbr\u003e\u003cbr\u003e Springing from mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of myths about the future of machines. This vision radically transformed the postwar world, ushering in sweeping cultural change. Cybernetics triggered cults, the \u003ci\u003eWhole Earth Catalog\u003c\/i\u003e, and feminist manifestos, just as it fueled martial gizmos and the air force's foray into virtual space.\u003c\/p\u003e\u003cp\u003e As Rid shows, cybernetics proved a powerful tool for two competing factions¿those who sought to make a better world and those who sought to control the one at hand. In the Bay Area, techno-libertarians embraced networked machines as the portal to a new electronic frontier. In Washington, DC, cyberspace provided the perfect theater for dominance and war. \u003c\/p\u003e\u003cp\u003eThat ¿first cyberwar¿ went on for years¿and indeed has never stopped. In our cybernetic future, the line between utopia and dystopia continues to be disturbingly thin.\u003c\/p\u003e\u003cp\u003eA HighBridge Audio production.\u003c\/p\u003e","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47104809599216,"sku":"2940170185153","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170185153_p0.jpg?v=1763704136","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170185153","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}