{"product_id":"2940170209033","title":"Ninja Innovation: The Killer Strategies of Successful Businesses","description":"\u003cp\u003eInnovate or die\u003c\/p\u003e\u003cp\u003eFor thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of \"ninja innovators\" like Apple, Amazon, Google, Microsoft, and many others.\u003c\/p\u003e\u003cp\u003eWhat does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are \"ninja innovators.\" Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, \u003cem\u003eNinja Innovation\u003c\/em\u003e takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.\u003c\/p\u003e\u003cp\u003eAs head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history-Intel, IBM, and Samsung, to name a few-focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.\u003c\/p\u003e\u003cp\u003eIn order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike force-just like the legendary medieval warriors known as ninjas. Ninjas weren't called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success.\u003c\/p\u003e\u003cp\u003eTaking readers inside the most cutting-edge businesses, \u003cem\u003eNinja Innovation\u003c\/em\u003e is the ultimate guide to achieving victory in today's innovate-or-die economy.\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47098277200112,"sku":"2940170209033","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170209033_p0.jpg?v=1763705009","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170209033","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}