{"product_id":"2940170225101","title":"Do Design: Why beauty is key to everything","description":"\u003cp\u003eSo much passes us by unnoticed. We multitask, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. \u003c\/p\u003e\u003cp\u003eDesigner Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: is it useful and considered? Is it a thing of beauty? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDo Design\u003c\/i\u003e will inspire you to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImprove your creative process \u003c\/li\u003e\n\u003cli\u003eRaise the quality and craft of your work \u003c\/li\u003e\n\u003cli\u003eConsider the experience as much as the product \u003c\/li\u003e\n\u003cli\u003eAdopt simplicity, utility and honesty as guiding principles \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love - for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? \u003c\/p\u003e","brand":"Random House UK","offers":[{"title":"Default Title","offer_id":47098316620016,"sku":"2940170225101","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170225101_p0.jpg?v=1769904210","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170225101","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}