{"product_id":"2940170225835","title":"Do Open: How a simple email newsletter can transform your business (and it can)","description":"\u003cp\u003eHow do you grow your business when you don't have a marketing budget? \u003c\/p\u003e\u003cp\u003eHow do you stand out in a busy world? \u003c\/p\u003e\u003cp\u003eAnd what if the answer is right in front of you? \u003c\/p\u003e\u003cp\u003e'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' \u003c\/p\u003e\u003cp\u003eSo writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. \u003c\/p\u003e\u003cp\u003eNow, David shares his insight, strategy and methodology so you can do the same. In \u003ci\u003eDo Open\u003c\/i\u003e you will discover: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy giving is your secret to success \u003c\/li\u003e\n\u003cli\u003eHow to get people's attention when time is your biggest competitor \u003c\/li\u003e\n\u003cli\u003eWhy creating beats sharing \u003c\/li\u003e\n\u003cli\u003eHow a small team can win \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. \u003c\/p\u003e","brand":"Random House UK","offers":[{"title":"Default Title","offer_id":47169291780336,"sku":"2940170225835","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170225835_p0.jpg?v=1763705674","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170225835","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}