{"product_id":"2940170237371","title":"Backroads Boss Lady: Happiness Ain't a Side Hustle - Straight Talk on Creating the Life You Deserve","description":"\u003cp\u003e\u003cb\u003eDiscover life and business tips from Cheekys' founder, who survived a devastating childhood and turned her tiny Idaho shop into a multi-million dollar brand, in this \"manifesto on how to do everything from overcome haters to persevere in business\" (Lee Woodruff, number one best-selling author).\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNew Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that a mother of four faced down her hard past, poverty, self-doubt, and a reluctant customer base. And she created something unexpected: a multi-million dollar FRBR (For Rural, By Rural) business empire.\u003c\/p\u003e\u003cp\u003eHer name is Jessi Roberts, and the business is Cheekys, which started with six purses and a tanning bed. Now in her audiobook, Jessi reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family.\u003c\/p\u003e\u003cp\u003eMore than a business audiobook, \u003ci\u003eBackroads Boss Lady\u003c\/i\u003e is about embracing your passion even when others don't see value in it amp;mdash; or you amp;mdash; and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.\u003c\/p\u003e","brand":"Hachette Audio","offers":[{"title":"Default Title","offer_id":47150653898992,"sku":"2940170237371","price":25.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170237371_p0.jpg?v=1763706000","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170237371","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}