{"product_id":"2940170242436","title":"48-Hour Start-up: From idea to launch in 1 weekend","description":"\u003cp\u003eFraser Doherty¿s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. \u003c\/p\u003e\u003cp\u003eAlmost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn¿t cost a fortune?\u003c\/p\u003e\u003cp\u003eIn 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.\u003c\/p\u003e\u003cp\u003e By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:\u003c\/p\u003e\u003cp\u003e¿ Come up with a business idea without the guesswork\u003cbr\u003e ¿ Create a kick-ass brand, website and on-line marketing campaign\u003cbr\u003e ¿ Promote your product \u003c\/p\u003e\u003cp\u003e48-Hour Start-Up pioneers the idea of a micro-business, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for \u003c\/p\u003e\u003cp\u003e¿ Young entrepreneurs \u003cbr\u003e¿ Students learning about start-ups\u003cbr\u003e ¿ Established entrepreneurs looking for shortcuts\u003cbr\u003e ¿ Teams within corporates who want to create a more innovative and competitive environment\u003c\/p\u003e","brand":"HarperCollins UK","offers":[{"title":"Default Title","offer_id":47099978744048,"sku":"2940170242436","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170242436_p0.jpg?v=1763793412","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170242436","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}