{"product_id":"2940170288564","title":"Understanding Michael Porter: The Essential Guide to Competition and Strategy","description":"A Distillation of The Most Important  Business Thinking of Our Time\u003cbr\u003e  \u003cbr\u003e  Michael Porter's groundbreaking ideas on competition and strategy have  unfolded over three decades and are spread across a dauntingly long list of  publications. Every manager can name individual pieces of his  work-competitive advantage, the value chain, five forces-but no one, not even  Porter himself, has put the entire puzzle together to reveal it as an  integrated whole. This lucid, concise audiobook does just that. \u003cbr\u003e  \u003cbr\u003e  Written with Porter's full cooperation by Joan Magretta, his former editor  at Harvard Business Review, this book provides an engaging summary of  Porter's ideas and an invaluable synthesis of this important body of work,  making clear how each of Porter's powerful concepts relates to the others  and, most important, to the practical realities managers face.\u003cbr\u003e  \u003cbr\u003e  Modern thinking about competition and strategy begins with Porter's  frameworks. They are the most widely used in practice by managers around the  world. But as Magretta points out, Porter is often misunderstood and his  frameworks misapplied. Magretta's own wide-ranging business experience allows  her to identify the most common of these misconceptions-among them, the  deeply held but dangerous belief that competition is about being the best.  Understand Porter and you will see why competing to be the best sparks an  inevitable race to the bottom.\u003cbr\u003e  \u003cbr\u003e\u003ci\u003e  Understanding Michael Porter\u003c\/i\u003e will enable all leaders throughout any  organization t grasp Porter's seminal ideas about competition and strategy  and deploy them to achieve competitive success.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104896860400,"sku":"2940170288564","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170288564_p0.jpg?v=1763707011","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170288564","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}