{"product_id":"2940170288656","title":"No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd","description":"\u003cp\u003eIn this new edition of \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. \u003c\/p\u003e  \u003cp\u003eYou'll also discover how to:  \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eUse 10 surprising emotional buy triggers the affluent find irresistible  \u003c\/li\u003e  \u003cli\u003eStop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  \u003c\/li\u003e  \u003cli\u003eUse Kennedy's Million-Dollar Marketing System\u003c\/li\u003e  \u003cli\u003eA step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  \u003c\/li\u003e  \u003cli\u003eApply the magic language of \"membership\" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels\u003c\/li\u003e  \u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098377339120,"sku":"2940170288656","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170288656_p0.jpg?v=1763707431","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170288656","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}