{"product_id":"2940170288687","title":"The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results","description":"When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically ...or by the seat of their pants. In this groundbreaking audiobook on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, \u003ci\u003eThe Innovative Sale \u003c\/i\u003ereveals how to: define the sales challenge; question assumptions and look for ways to reframe the problem; mine unrelated situations for fresh solutions; get comfortable with feeling lost as you explore new directions; and break some rules and learn to \"grow with the flow\". \u003ci\u003eThe Innovative Sale\u003c\/i\u003e draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before - in ways they never imagined possible.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098345947376,"sku":"2940170288687","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170288687_p0.jpg?v=1763707530","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170288687","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}