{"product_id":"2940170289240","title":"Screw Business As Usual (Abridged)","description":"RICHARD BRANSON, one of the world's most  famous and admired business leaders, argues that it's time to turn capitalism  upside down-to shift our values from an exclusive focus on profit to also  caring for people, communities and the planet\u003cbr\u003e  \u003cbr\u003e  As he writes:  \u003cbr\u003e  \"It's a vibrant and definite sea change from the way business was  always done, when financial profit was a driving force. Today, people aren't  afraid to say, Screw business as usual!-and show they mean it.\u003cbr\u003e  \u003cbr\u003e  \"It's amazing  how I keep coming across the same message, from bustling global cities to the  townships of South Africa to small villages in India to G8 climate  conferences.\u003cbr\u003e  \u003cbr\u003e  \"It's no coincidence that so many people are talking about the same thing.  There's a real buzz in the air. Change is happening.\u003cbr\u003e  \u003cbr\u003e  \"People often associate me with challenges, with trying to break  records while sailing the Atlantic or flying in a jet stream in a balloon or  going into space with Virgin Galactic. But this book isn't just about fun and  adventure and exceeding one's wildest dreams. It's a different kind of  business book. It's about revolution. My message is a simple one: business as  usual isn't working. In fact, business as usual is wrecking this planet.  Resources are being used up; the air, the sea, the land are all heavily  polluted. The poor are getting poorer. Many are dying of starvation or  because they can't afford a dollar a day for lifesaving medicine.\u003cbr\u003e  \u003cbr\u003e  \"But my message is  not all doom and gloom. I will describe how I think business can help fix  things and create a more prosperous world for everyone. I happen to believe  in business because I believe that business is a force for good. By that I  mean that doing good is good for business.\"","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117204226288,"sku":"2940170289240","price":14.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170289240_p0.jpg?v=1763707260","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170289240","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}