{"product_id":"2940170289431","title":"Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business","description":"Popular books on behavioral economics such as \u003ci\u003ePredictably Irrational\u003c\/i\u003e and \u003ci\u003eNudge\u003c\/i\u003e have shown us that people aren't rational. But \u003ci\u003eirrational\u003c\/i\u003e doesn't mean \u003ci\u003eirregular\u003c\/i\u003e: in fact, modern science has shown time and again that our behavior, strange as it sometimes seems, follows predictable patterns. Just as the physical world is governed by gravity, electromagnetism, and other invisible forces, so human behavior is guided by a set of forces that we can't see but whose evidence is all around us. \u003cbr\u003e Now a pioneering Hewlett-Packard economist describes fascinating experiments into human behavior and offers practical lessons being put to use right now at HP and other leading companies. Using examples as timely as the auto industry bailout, it\u003ci\u003e \u003c\/i\u003etackles key issues such as:\u003cbr\u003e \u003cbr\u003e \u003cul\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cbr\u003e \u003cdiv margin: text-indent: mso-list: l0 level1 lfo1 tab-stops: list .75in\u003eHow managers can use incentives to encourage employees, suppliers, and buyers to take on more risk in line with the company's goals\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cbr\u003e \u003cdiv margin: text-indent: mso-list: l0 level1 lfo1 tab-stops: list .75in\u003eHow to reduce the negative effects of irrationality on the part of employees and customers by paying attention to patterns in decision making-even when they don't, at first glance, make sense.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cbr\u003e \u003cdiv margin: text-indent: mso-list: l0 level1 lfo1 tab-stops: list .75in\u003e How to take advantage of the human tendency to game the system and skirt the rules to their own benefit.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47115124736240,"sku":"2940170289431","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170289431_p0.jpg?v=1763707099","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170289431","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}