{"product_id":"2940170289516","title":"All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World","description":"\u003cp\u003eWhy businesses should never underestimate  the power of place.\u003c\/p\u003e\u003cp\u003eToday's business leaders are so obsessed with all things global and virtual  that they risk neglecting the critical impact of physical place. It's a  paradox of the Internet age: now that it's possible for businesses to be  everywhere at once, they need to focus on what it means to be one specific  place at a time.\u003c\/p\u003e\u003cp\u003eThe best global brands, from IBM to McDonald's, are by design also the  leading local brands. For instance, your decision to patronize Starbucks will  depend on whether it's the best local coffee shop in your neighborhood, not  on how many thousands of global locations it has.\u003c\/p\u003e\u003cp\u003eMarketing experts John Quelch and Katherine Jocz offer a new way to think  about place in every strategic decision-from how to leverage consumer  associations with locations to where to position products on the shelf. They  explore case studies such as Nike and The Apple Store, which use place in  creative ways.\u003c\/p\u003e\u003cp\u003eDrawing on a blend of hard data and engaging  anecdotes, this audiobook will help any business-from global mega-brands to  boutique, small town stores- influence customers more effectively.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117204357360,"sku":"2940170289516","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170289516_p0.jpg?v=1763707460","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170289516","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}